What Is MAZDA? Exploring What Defines Our Brand

What is Mazda? Beyond the brand’s top-rated automobiles, upscale showrooms, and impactful marketing lies a deep history and an unmatched commitment to automotive excellence. El Dorado Mazda dives into what sets Mazda Motor Corporation apart from other automakers.

The MAZDA Philosophy

From its inception, Mazda Motor Corporation has been wholly committed to combining tradition, versatility, refinement, and power into automobiles that are built to move you. Every curve, every detail, every feature has the singular intent of inspiring memorable journeys.

Design and Craftsmanship

Since 1960, the Mazda brand has infused its design philosophy of Kodo — “Soul of Motion” — into each of its vehicles. This philosophy is uniquely Mazda, intended to make your heart race every time you get behind the wheel. Soul, personality, and pure driving joy unite to elicit an emotional response and a love for driving — indulge in a test drive at our McKinney, TX Mazda dealership and you’ll see exactly what we mean.

Safety

Mazda Motor Corporation believes that confident driving is better driving, and it would be an understatement to say that the automaker is on the cutting-edge of automobile safety. Just consider the fact that nine of the brand’s vehicles, including new Mazda models such as the Mazda CX-50 Hybrid and the Mazda CX-90, earned a 2024 IIHS Top Safety Pick+ award. A driving force behind this success is the i-ACTIVSENSE® suite of advanced driving assistance features, which work continuously to keep you safe.

Electrification

The electrified vehicle market has grown exponentially over the last few years, and Mazda Motor Corporation is at the vanguard. Mazda Hybrid vehicles pair a gas engine with an electric motor, a combination that boosts efficiency while helping offer more horsepower and greater response over traditional combustion-engine Mazda models.

Taking electrification even further is the automaker’s lineup of plug-in hybrid electric vehicles (PHEVs). Not only are these models supremely powerful, but they also promise exceptional total driving range as well as the opportunity to drive on all-electric power for a generous distance.

What Is MAZDA? Find Out Today in McKinney, TX

El Dorado Mazda is proud to represent the Mazda brand in McKinney, TX. We’re a preferred destination for all of your automotive needs, from new and pre-owned car sales to professional service and customized Mazda finance. Visit our showroom today for the wholly unique Mazda experience.